Why are we here? Why does theGRADproject exist? That’s the
question we started with, and that’s the question we continued to ask ourselves
throughout the development and launch of theGRADproject. “Starting with Why” is
a concept we learned during the early stages of our Executive Master of Leadership (EML) program at University of Southern California USC. Check out
this video by Simon Sinek who does an amazing job describing the value of starting
with why. (We also highly recommend his book).
We exist for two reasons…
First, because all businesses have projects. They have
projects that require a fresh approach and some outside the box thinking, or
they have projects that need to get done but lack the time or resources to
complete them.
Our grads on the other hand, are battling an
employability crisis. BUT, they have innovative ideas, concepts, and a hunger to
apply them to a project that will showcase the value they’ll bring to future employers.
So, by providing businesses with access to a network of
executive level grads who have that fresh approach, and the ability to apply cutting-edge concepts, we are essentially creating a marketplace where the ideas
and innovation of our grads meet the opportunities businesses can provide them.
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